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Congrats to winner: Nothing of the Sort said...
One of the characteristics is, the Gold Label standard is the highest standard for Virgin Coconut Oil.
My hair is long and blonde. I def. have damage effects from highlighting and using heat on my hair. I knew this would be a great item that I could hopefully benefit from. It was! One thing that quickly caught my eye was that the coconut oil hair treatment works with all types of hair. I loved that I didn't have to have 2 or 3 different products for all the different hair types in our home. I also read on the jar that this product can be used for dry scalp too. After shampooing , I rubbed the coconut oil into the ends of my hair and worked it all the way up to my scalp. The hair treatment had a great texture and smell to it. It felt fresh and made my hair smooth. I love the coconut scent, reminds me of the beach! This hair treatment truely is wonderful and works like it says!
Coconut oil has been used for hair treatment in coconut producing countries such as India and the Philippines for thousands of years. Studies in India have been done on how effective various oils are on treating damaged hair. The study compared mineral oil, sunflower oil, and coconut oil because these were the three most commonly used oils in hair treatment products used in India. Coconut oil was the only oil found to reduce the protein loss remarkably for both undamaged and damaged hair when used as a pre-wash and post-wash grooming product. Both sunflower and mineral oils do not help at all in reducing the protein loss from hair. Tropical Traditions is a great, family-owned business that offers original and great quality products! This Coconut Oil for Hair Treatment is a natural product that you can't just find in stores. I love how there aren't any harmful chemical ingredients. Overall, it's a great buy. I would def. recommend this for anyone wanting healthier hair!